Sigh.
Once again, a restaurant chain is vilifying and grossly misrepresenting the way that most farmers raise food. I guess they have to manufacture enough contrast to make what they sell appear to be the far superior (both nutritionally and ethically) food that it really isn't. But I have to hand it to them, it's a good marketing strategy that really strikes an emotional chord. If I didn't know anything about agriculture and was willing to take their word for it, I'd probably buy in to their message.
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| Milking time at Gilmer Dairy Farm |
I could probably spend two hours angrily pounding out a thorough rebuttal, but I have dairy cows to tend to and a crop to harvest this afternoon. While I'm doing that, I would encourage you to look around this blog, my farm's website, and our YouTube channel. You can follow me on Twitter, too! Then check out a few of the many, many other farmers who are sharing their stories over the internet and social media. Once you do, I think you'll see that modern agriculture and the way we go about the business of producing food looks nothing like the horror story Chipotle and others (I'm looking at you, Panera Bread) is trying to scare you with.
In closing, I have heard that Chipotle serves some really tasty Mexican food. I might give them a try someday and order a burrito with extra salsa...but only if they'll hold the bull****.
